Ambassador Program FAQs


Q: What does Summerside hope to achieve with this program?

Year 1 Program Goals


  • Development of a local network of 50 credible and highly visible leaders working together to promote the community at home and abroad
  • Reach into networks that would not be possible for any one organization or individual to achieve – resulting in high visibility for Summerside in target markets
  • Promotion of success stories that will highlight Summerside’s potential and improve its perception in national and international markets

Q: How do I get a kit?

You can order as many kits as you like at any time by contacting Mike Thususka, Director of Economic Development for the City of Summerside at 432-1255

To support large events and trade shows, please allow one week of notice to ensure time for package assembly and deliver

Q: I know someone who is a great cheerleader for Summerside, but he’s retired. Would he be eligible?

The program was designed for leaders from the business community, but a real cheerleader shouldn’t let that stop them! Summerside needs support from all community members.

Q: What’s included in the Team Summerside kits?

  • Introductory letter
  • Community Profile (business information focused)
  • Living and Working in Summerside (workforce focused)
  • Retail and Franchise Guide (can be included for leads in these areas)
  • Aerospace Sector Profile (can be included for leads in this sector)
  • IT Sector Profile (ca be included for leads in this sector)

Q: How can I find out more about the Team Summerside?


Just ask us!


Mike Thususka
City of Summerside
Director of Economic Development
902.432.1255

Arnold Croken
Summerside Regional Development Corporation
General Manager
902.436. 2246

John MacDonald
General Manager
The Summerside Chamber of Commerce
902 436 9651

Janice Holmes
General Manager
Tourism Summerside
902.432.1230

Ron Casey
General Manager
Downtown Summerside
902.436.7546

Bill Thompson
General Manager
Slemon Park
906.432.1700

Hubert Proud
General Manager
Summerside Business Park
902.368.6200

Steve Sherry
General Manager
Summerside Port
902.432.6530

Using your Networks to Generate Leads

You already belong to groups and associations. You already attend trade shows, conferences and events. You also probably already act as an informal ambassador for Summerside every time you talk about your experiences doing business here. We’d like to support you in these networking activities and work with you to identify potential leads that can be followed up on.

  • Generate a list of professional organizations and groups that you belong to. How can you reach out to these contacts to tell the Summerside story and identify potential leads that might be thinking of relocating or expanding?
  • What upcoming trade shows and events will you be attending? Can Team Summerside play a role through displays, co-attendees and a supply of ambassador kits to help you distribute information about both your company and the city it does business in?

Are there organizations in your industry that you’d like to see come to Summerside?

A business that has expressed an interest in hearing about your experience?

Share those leads with us and we will follow up in earnest. We may also call on your to participate in ongoing discussions to help the lead decide if Summerside is right for them.

Staying Informed

We will communicate regularly with Team Summerside so that you are up to date on any relevant news or happening that can help the mandate of Team Summerside.

Likewise, if your organization has a story to share, we want to hear about it! New initiatives, success stories and ambassador profiles are examples of the types of updates that will keep us all updated.

Feel free to contact Mike Thususka anytime at 902 432 1255 or miket@city.summerside.pe.ca for updates and information